Branded Public Event Case Study | Orlando, Florida

Jim Beam and U.S. Soccer at Wall Street Plaza

Jim Beam and U.S. Soccer hosted a free downtown Orlando block party ahead of the Allstate Continental Clásico. Wall Street Plaza filled with soccer fans for a high-energy public event that included a special appearance by former U.S. goalkeeper Tim Howard.

Our Role

Strata Booth provided a staffed Premium DSLR photo booth for the activation. Guests could step in for a polished photograph during the block party, including memorable photos with Tim Howard.

Built for a Busy Public Activation

A crowded outdoor event requires clear guest flow, consistent lighting and a booth team that can keep the experience welcoming without slowing the line. The DSLR setup delivered professional photographs while standing up to the pace of the event.

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Professional Output in an Outdoor Setting

Unlike a controlled ballroom, a downtown block party brings changing ambient light, dense crowds and constant movement. The professional DSLR system and staffed workflow helped maintain a consistent look while accommodating individuals, groups and special guest photographs throughout the activation.

Brand Value After the Block Party

Each finished portrait connected the attendee experience to Jim Beam and U.S. Soccer. That gave guests a personal event keepsake while producing recognizable branded content that could continue circulating after the live program ended.

Planner Takeaway

For public activations, the booth plan should account for line visibility, lighting control and enough working space for guests to enter and exit safely. A staffed professional system protects image quality without sacrificing the pace expected at a high-volume event.